During an exchange, we give something and receive something of the same kind in return. Translation is a kind of exchange where words or text change from one language into another. Not all ideas and thoughts voiced during a conversation are received correctly–without error or misunderstanding. Translations face the challenge of shifting, modifying, and altering the meaning of spoken words or written texts. Even subtle changes can dramatically transform intention.

What if power came at a cost to the individual? Wouldn’t you think twice if every time you wanted to switch on a light you had to bleed a little?

This project focuses on some crucial questions that raise awareness about the true cost of energy. Would you turn a light on so readily if you understood the impact it has on the environment? And would you still do it if there were a direct (not simply monetary) impact on you?

If we were forced to use our own blood as a source of power, how might this alter our behavior towards energy?

Stumbling upon Luminol – a chemical commonly used in Police Forensics to determine the presence of blood at crime scenes. The user is required to break off the top of a glass bulb containing luminol. Used in forensic science, this chemical glows bright blue when allowed to react with the iron in blood. The user then adds a packet of powder that activates the luminol. Finally, they must cut themselves, squeezing droplets of blood into the solution to trigger the light reaction. When placed in contact with blood, Luminol reacts with the iron found in haemoglobin emitting a stark blue light. The lamp can be used only once and the individual has to make a personal sacrifice, so inevitably they consider more carefully their need for light and are prompted to recognize its value.